At a time when the environmental impact of technology has become a priority for company leaders, Fruggr is striking hard with its strategic acquisition of CarbonScore. This partnership does more than just optimizing IT performance: it redefines the way companies see their role in a sustainable digital transition.
With this acquisition, Fruggr doesn’t just extend its technological capabilities: it stands at the forefront of a digital revolution driving sustainable performance.
A strategic acquisition in a rapidly changing market
Sharing a common vision for sustainable and inclusive digital practices
Fruggr and CarbonScore are united by a shared ambition: improve sustainable and inclusive IT performance by transforming digital practices and engaging all employees in the process.
Leader in IT optimization aligned with ESG criteria, and collaborating with a third of CAC40 companies, Fruggr is strengthening its offering with CarbonScore. The partnership aims to foster change and employee engagement through precise metrics, online training, and motivating challenges. This acquisition enables Fruggr to deliver a comprehensive solution tailored to the challenges of a rapidly evolving market.
Addressing current challenges: economic performance and ESG goals
As digital data continues to grow and IT costs rise, Fruggr and CarbonScore have positioned themselves as indispensable partners for companies seeking to balance innovation, cost control, and their sustainability commitments. Companies require robust solutions to navigate in the complex world of the digital transition.
“Digital data storage is growing at an alarming rate of 33% per year. This trend reflects the increasing use of digital tools and the explosion of data volumes within organizations.”
Jean-Christophe Bories, CEO of TechupClimate, editor of CarbonScore.
Rising IT costs follow the same trajectory. Managing these expenses is a critical challenge for companies striving to innovate while staying competitive and sustainable.
The challenges of this merger and what lies ahead
CarbonScore: driving awareness at the core of the transition
In a rapidly growing market, integrating CarbonScore allows Fruggr to deliver a transversal solution addressing all aspects of sustainable digital practices. With this new module, companies can now raise awareness among all their employees about environmental issues, extending beyond IT and CSR teams.
Today, Fruggr helps companies to measure, manage, and improve the impact of their digital activities. By adding this new feature, we enhance our value proposition to meet the market's growing demands with a dedicated module focused on team engagement.
CarbonScore stands out for its ability to engage employees through playful and educational tools, such as usage metrics, online training, and motivating challenges. Companies like Bordeaux Métropole, EDF, and Vinci have already adopted the solution. For example, La Monnaie de Paris successfully reduced its carbon footprint while involving 87% of its employees in the process, demonstrating the solution’s effectiveness.
By integrating this new module, we provide our clients with tools to drive organizational change by engaging all employees. This ensures precise tracking of environmental impact evolution and continuous optimization of digital practices in an interactive and educational way.
A strategic acquisition to scale up and contribute to the market consolidation
In recent years, the rise of major players has led to a significant increase in carbon emissions, driven by the expansion of artificial intelligence and digital infrastructure. At the same time, the sustainable digital market is evolving rapidly, marked by recent mergers and acquisitions, a sign of growing maturity.
To maximize and expand our impact, scaling up is essential. This means accelerating our growth to collaborate with larger organizations, allowing us to amplify our market influence. These larger entities, due to their extensive activities and digital infrastructures, have a considerable environmental footprint. Optimizing their practices and reducing system consumption presents an opportunity to achieve significant global impact reductions, and upgrade our ability to drive change.
Fruggr and CarbonScore are coming together and join forces to tackle these challenges while targeting international expansion. With Fruggr’s recent entry into the Canadian market, we aim to extend our influence by partnering with larger organizations. This strategy aligns with the ongoing consolidation of the sustainable digital market, where mergers and acquisitions reflect the sector’s increasing maturity.
"Organizations have an urgent need of reliable partners to facilitate their transition toward more sustainable operations. It’s critical for impactful players to scale up. Our goal is to help our clients innovate, to achieve high performance while controlling IT costs, and honoring their sustainability commitments."
Frédérick Marchand, CEO of Digital4Better, editor of Fruggr
The union of Fruggr and CarbonScore is more than just an acquisition; it’s a springboard for creating more sustainable IT practices, both in France and internationally. By joining forces, these two companies demonstrate that innovation and sustainability can go hand in hand, propelling the French GreenTech onto the global stage. As Fruggr continues to expand its influence, it provides companies with the tools they need to balance economic performance with environmental and stakeholder responsibility.
The stakes have never been clearer: to achieve sustainable success, companies must adapt quickly to new digital paradigms. With Fruggr and CarbonScore, they now have trusted partners to help them navigate this path.