The digital sector has a growing impact, making it essential for businesses to adopt a sustainable strategic approach.
However, this initiative cannot be driven solely by the CSR and IT departments. For a successful sustainable IT strategy, all employees must be involved. Raising awareness and engaging teams is crucial to improving a company’s digital impact, and building a more sustainable future.
Why raise employee’ awareness about Sustainable IT?
Green IT combines digital efficiency with sustainable development. This approach aims for a more responsible, ethical, and inclusive use and management of digital tools. Its goal is to limit the environmental, social, and economic impacts of digital technologies without slowing down innovation and progress.
Often, this approach is seen as a concern only for IT and CSR teams. However, it involves all stakeholders in the company, as every employee, no matter their position, directly influences digital energy consumption through their daily activities: sending emails, attending video conferences, storing files, or managing IT equipment…
It is therefore crucial to raise awareness among all teams to integrate a collective approach and drive a lasting transformation within the organization.
Digital tools are omnipresent in the daily lives of companies, and their massive use has a real energy cost. Among the main sources of CO₂ emissions, we find data storage, video conferencing, and email communication…
By taking stock of how employees use their time, you can identify under-used or misused resources, which can have an impact on the associated costs.
It is therefore important to pay attention to these practices. Otherwise, there is an average 35% increase in the environmental impact of companies’ digital workplace.
Raising team awareness helps counteract the significant impacts of uncontrolled usage by establishing simple habits that, on a large scale, contribute to a considerable reduction in energy consumption as well as CO₂ emissions. Thus, by gradually changing employee habits, a company can optimize digital usage while reducing its environmental footprint.
Raising awareness about sustainable IT is a positive side-effect, not only helps reduce energy consumption within the company but also encourages behavioral change in employees' personal lives.
Engaging employees in the company’s Green IT approach
Once employees have been made aware of the challenges of sustainable IT, it is essential to actively involve them in the process, and guide them toward concrete actions:
- Integrate sustainable IT into the company culture: it is important to embed it into the company's culture through regular training, serious games, or practical workshops to strengthen employees' knowledge and provide them with the tools needed to adopt responsible behaviors.
- Encourage digital eco-friendly habits: awareness can be translated into simple yet effective actions: reducing unnecessary emails, optimizing data storage in the cloud, or extending the lifetime of IT equipment. These everyday habits have a direct impact on reducing the company's energy consumption.
- Implement internal challenges: organizing internal challenges or awareness programs can motivate teams and encourage active participation through competitions aimed at reducing each employee’s digital footprint.
- Share best practices and recognize efforts: it is important to highlight individual and collective efforts by sharing best practice examples and rewarding the most exemplary initiatives. This approach creates an environment where every employee feels involved and valued for their actions in favor of Green IT.
These actions strengthen team engagement and also gradually transform all digital behaviors within the company, creating a true collective dynamic.
The Digital Workplace module: a lever for a successful transition
Raising awareness and engaging employees is essential to reducing a company's digital footprint. To promote the adoption of this responsible approach, strategic tools such as Fruggr’s Digital Workplace module combine both awareness and employee engagement, as well as monitoring and measuring key performance indicators for CSR and sustainable IT initiatives.
Thanks to its Digital Workplace module, Fruggr allows for automated and daily measurement of employees’ consumption and usage data. Each employee can track the evolution of its environmental impact daily through a personalized dashboard and optimize its usage in a playful and educational way thanks to gamification. In this module, you will find:
- Detailed analysis and personalized recommendations for each employee
- Integrated company challenges within the platform to sustainably motivate and engage teams
- Quizzes on various topics to help employees understand the environmental impact of their digital practices
- Training and awareness programs on sustainable IT best practices and CSR.
Our module aims to highlight individual actions and strengthen internal cohesion by making this commitment fun and motivating: we don’t just measure, we challenge, reward, and help teams improve.
By raising awareness and actively engaging employees, your company takes a proactive approach to Green IT and can not only reduce its environmental footprint but also create a real collective dynamic around behavioral change. With tools like Fruggr’s Digital Workplace module, combining measurement, awareness, and gamification, every employee becomes an actor of change.